How To Price Your Products

A report on the best price points to use for pricing your products, based on the examination of over 15.3 million price tags.
Have you ever heard an expression "The price was just right"? Consumers don't rely on logic, but use their emotions to justify the decision to buy (or not to buy). Merchants cannot rely on emotions. We must use logic and common sense to sell. Otherwise, we go out of business. So what I'm about to tell you is pure logic. Keep that in mind, and get ready for some heavy reading -- what follows might be the most important piece of information you'll ever read about selling to consumers.

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