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Search Engine Marketing For Small Biz
The first search engine marketing e-book written specifically for small business owners.
For the first time, there's a search marketing primer written specifically for small business owners. Forget about all those thick manuals that assume you already know what the authors are talking about. The Small Business Guide to Search Engine Marketing teaches you proven techniques to drive targeted visitors to your site and does it in a way that won't leave you wondering what we're talking about.
In less than one hundred pages, author Jennifer Laycock will tell you:
What search marketing is and how it can increase your bottom line
How to run a pay-per-click campaign without breaking the bank
How to get your site in front of potential buyers when they are ready to buy
How to build solid links without relying on reciprocal link requests
The simple changes you can make that can double your conversion rate
Why submission programs are a rip-off
How to find and hire a professional search marketer you can trust
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