Succeed In China Business

Insider's guide by listed-company director.
"How to run a successful business in China" covers:

- Understanding your Chinese customer and how to make them buy

- Tactics you must master to gain an upper hand in any negotiation

- 7 things you must know to manage your Chinese workforce

- Key factors you can't afford to ignore before making a move

- The most crucial strategy for marketing to your corporate customers

- How to optimise the value of your professional advisors

- How you can take advantage of the 3 most important trends in China

- Recent corporate battles and lessons you must learn

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