The Business End Of Websites

A real business eBook teaching professional website valuation techniques and the analysis of advertising arbitrage.
Who This Knowledge Is For

This is a semi-technical book about a rather technical topic: how successful websites build positive cash flows through advertising arbitrage and more importantly, how the website value or price is established. Specific website valuation techniques are taught in detail. How to value a website will be learned in detail with many examples for each topic. It is written with the non-technical person in mind with plenty of discussion around each topic and basic examples to get the points about website valuation across. The topics are a mix of practical and theoretical business analysis within the context of the internet world. Many of the teachings are simplified versions of graduate-level business finance courses applied to the development, strategy, and valuation of websites and website-based businesses. However, the topics are not simplified enough to make them impractical. The methods discussed are real-world in nature and many of the website valuation techniques are used in the business world today by investment banks and financial analysts.

The reader does not need to have a business school degree to grasp and learn website valuation and how to price a website from the contents of this book. The reader does not need to have previous website valuation experience. Some basic math skills and a general idea of how to make money in the business world would be helpful. Get it Now!

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